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CipherTrace Style Guide


CipherTrace Logo

Color Palette

Fonts and Formating

CipherTrace Brand Name and Trademarks

About CipherTrace


CipherTrace Logo

  • Do not alter the CipherTrace logo in any way, including changing the colors, angle, or dimensions (stretching and compressing).
  • Ensure that the CipherTrace logo stands out from the surrounding text or background and is legible.

 

Approved CipherTrace Logos

  • The CipherTrace logo has three approved iterations, CipherTrace Blue and white, CipherTrace Blue and black, and CipherTrace all white, as depicted below.

Approved CipherTrace Logos-Brand Style Guide

  • The CipherTrace Blue and white/black logo, pictured top right and left, are our primary logo colorways.
  • The CipherTrace logo must always be presented with the halo, never cropped.

 

Clearing Space

  • The minimum clearing space for the CipherTrace logo is the length between the CipherTrace Halo and logo text.

 

CipherTrace Logo Clearing Space 1

 

CipherTrace Logo Clearing Space 2

 

CipherTrace Armada Logos

  • The CipherTrace Armada logo has three approved iterations, CipherTrace Blue and white, CipherTrace Blue and black, and all white, as depicted below.
  • Ensure that the CipherTrace Armada logo stands out from the surrounding text or background and is legible.
  • Do not crop CipherTrace or Armada. The two must always be presented together.

 

CipherTrace Armada Logos - Brand Style Guide

Clearing Space

  • The minimum clearing space for the CipherTrace Armada logo is the length between the end of CipherTrace and the end of Armada (x), as demonstrated below:

 

CipherTrace Armada Clearing Space 1

 

CipherTrace Armada Clearing Space 2

 

Color Palette

CipherTrace Blue:

Hex: #0091D9

RGB: 0 145 217

CMYC: 77 32 0 0

 

CipherTrace Light Blue:

Hex: #00B0F0

RGB: 0 176 240

CMYC: 61 15 0 0

 

CipherTrace Dark Blue:

Hex: #003A56

RGB 0 58 86

CMYK: 100 75 43 35

 

CipherTrace Light Gray:

Hex: #626262

RGB: 98 98 98

CMYC: 61 52 52 22

 

CipherTrace Dark Gray:

Hex: #2D2D2D

RGB: 45 45 45

CMYC: 70 64 63 64

 

CipherTrace Black:

Hex: #00070A

RGB: 0 7 10

CMYK: 77 67 65 86

 

CipherTrace Background Gradient:

CipherTrace Black

Hex: #00070A

RGB: 0 7 10

CMYK: 77 67 65 86

CipherTrace Dark Blue

Hex: #003A56

RGB: 0 58 86

CMYK: 100 75 43 35


Fonts and Formating

Collateral

  • Font: Optima
  • Font Size: 12 pt
  • Line Spacing: 1.15
  • After: 6pt

 

Reports

  • Title Page Font: Whitney-book
  • Body Font: Optima
  • Font Size: 12 pt
  • Line Spacing: 1.15
  • After: 6pt

 

Presentations

  • Font: Arial
  • Font in Graphics: Calibri

CipherTrace Brand Name and Trademarks

CipherTrace’s brand and trademarks are CipherTrace intellectual property. The following guidelines apply to all CipherTrace employees, customers, partners, licensees, and outside suppliers, vendors, and third parties. These guidelines should be followed in in all communications, documents, and electronic messages.

  • CipherTrace is always to be spelled as a single word with a capital C and capital T and never with a Y.
✅ CipherTrace 🚫 Ciphertrace

🚫 Cipher Trace 

🚫 ciphertrace

🚫 Cyphertrace

 

Trademarks

CipherTrace has trademarked the following products:

  • CipherTrace ™
  • CipherTrace Armada™
  • CipherTrace Inspector™
  • CipherTrace Sentry™
  • CipherTrace Monitor™
  • CipherTrace Scout™
  • CipherTrace Cryptocurrency Intelligence™

 

TradeMarks Use

  • In written material, properly designate all of CipherTrace’s trademarks with ™ at the most prominent use—i.e. headlines—and again on the first occurrence in text.
  • In charts and graphs, properly designate all of CipherTrace’s trademarks with ™.
  • When referencing CipherTrace the company (CipherTrace, Inc.), rather than CipherTrace the brand, do not designate with ™.

✅ CipherTrace is partnering with….

🚫 Ciphertrace™ is partnering with…

  • Never use the CipherTrace brand or trademarks in such a way that can be wrongly interpreted as your products or services are offered, endorsed, or sponsored by CipherTrace.

About CipherTrace

Category

Cryptocurrency Risk Intelligence

 

Short (27 words):

CipherTrace protects financial institutions from cryptocurrency laundering risks and helps grow the blockchain economy by making it safe for consumers, trusted by investors, and accepted by governments.

 

PR Boiler Plate (96 words):

About CipherTrace:

CipherTrace, leading cryptocurrency intelligence company, protects financial institutions from crypto laundering risk and is helping to grow the crypto economy by making virtual assets trusted by governments and safe for mass adoption. CipherTrace delivers the world’s most comprehensive cryptocurrency intelligence to detect money laundering, perform financial investigations, monitor risky payments and enable regulatory supervision. CipherTrace founders are dedicated to protecting consumer privacy, while defending against illicit finance. Deep expertise in cybersecurity, eCrime, payments, banking, encryption, and virtual currencies form the foundation for CipherTrace’s commercial offerings. For more information, visit www.CipherTrace.com or follow us on Twitter @CipherTrace.

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